Open your Business, What are the Growth Markets?
You have the desire to undertake but, faced with a generally unfavorable economic situation, you are looking to invest in a medium of the future. You will put more chances on your side if you orient yourself towards certain markets in demand. But what are the markets to target when you want to integrate an industry with potential? But what is a buoyant market and what are the current growth markets?
What are the growth markets?
We speak of a bearer when a market where the demand for products or services is stronger than the offer. It is therefore a sector with a future, because you know that the competition is still weak and the offer little diversified because recent: so you can easily position yourself and forge your own clientele. Many markets are in this case right now.
Digital, a current market as yet to come
Digital is the big economic change that takes over from big industry. Since the 2000s the explosion of the Internet has thus allowed the development of many digital-related companies in very diversified fields of activity.
The networks are now accessible to everyone, and no longer exclusively reserved for the professional, military or university sector. Information can be known to everyone and everywhere, and knowledge is acquired in one click. Net surfers keep on increasing. Traditions are interconnected and internationalized. The dissemination tools are multiplying. Web media are always more numerous, developing new ways of informing. (Big Data)
New services and applications are flocking.
Many devices are already interconnected. And this upsets the way we share and inform ourselves. Today, the technologies are more and more powerful and integrated and we thus find internet everywhere at hand. We can now choose home-based businesses on a near-global level according to two main criteria: quality and price.
All major sectors are concerned, particularly NICTs (new information and communication technologies), space, nanotechnologies, bio-engineering, computer science, life sciences, the environment, etc.
Many innovations have been made in this area, and much remains to be discovered. Why is this technology so expansive? Because its applications are multiple and possible in all fields.
The growth markets in e-commerce
A large majority of French people buy more and more on the web. E-commerce has become a market on its own because it has profoundly changed both the way of selling, how to promote and how to buy.
If a product satisfies one of your customers, he will talk about it on his YouTube channel, blog, Facebook, Twitter. On many online sellers, Internet users have the opportunity to leave an opinion on a particular product or service; thus, other customers have the information they need. All sectors are concerned, food, clothing, recreation, crafts, …
You will simply need an effective website giving you visibility by using social networks or one of the various tools that the Internet provides you.
The web allows you to:
- start your business without having a large budget
- more easily to test his offer
- work from home
The goal is to bring a maximum of affluence on your website, the marketing approach is essential.
You can consider your business model in terms of reselling online. You can create your shop, or use one of those already existing (Amazon, Cdiscount, …)
Future growth markets for personal services
With a population in permanent aging and retirement homes that do not give envy, the question of dependence arises.
Many services of help to the person can thus be positioned on the tasks that an old person can not supplement any more, ie in the field:
- of meal delivery,
- the household,
- the hairstyle,
- the toilet,
- groceries, …
There are still several local businesses to emerge in these future years.
A new type of real estate is now built under a “certified” name: the “well” label. These homes are concentrated around the well-being of its inhabitants: diffusers of integrated essential oils, heating floor, vitaminized water, … The applications are almost infinite with technological evolution.
New professions never cease to emerge and it depends only on your creativity! Cultural and technological evolution has changed the habits of the populations; which has favored the emergence of new needs but also new possibilities.
People manage more things everyday for example, and it goes with his share of stress and his new jobs: coaches in physical activity, nutrition, relaxation, stress management … The lack of time is also reflected in the phenomenon of the Delegation. This is why we see such an evolution in the field of brokers, consultants , organizers to choose an insurance, sell his house, organize his wedding, etc …
Fast food markets are accelerating
The meal time for the French is changing and this is reflected in the emergence of small businesses that rely on fast services but mostly based on fresh produce, organic, vegan, home, …
If you belong to the world of cooking or just have a passion for it, explore your talents and the current market to see what you could offer different. The difference can be as much in the type of food approached, as in the prices, than in the quality of the products, …
Renewable energy markets
Another area of future in France: renewable energies and work on energy efficiency. This will be achieved through different environments such as solar, wind, geothermal, marine energy … It is also better insulate houses, apartments or offices to save energy.
If you have skills in this area or are passionate about the issue; go ahead, because it’s a booming sector where demand is constantly growing.
The evolution of lifestyles
The creator must understand that the consumer is more and more informed. This is why an evolution in the field of food will focus on bio, a lightweight packaging for less waste, less dyes, less chemical in general. The AB label and sustainable agriculture are future growth sectors of the agri-food industry because they attract constantly expanding consumers.
If the idea of a better informed consumer changes our way of life; to the entrepreneur to create his marketing study based on these changing behavior.
You need to be on standby in some areas that will help you stay in step with your industry. Thus, it is essential for you to be in touch with the economic activity. But also the current documentaries about you, the specialized magazines, the websites, the groups facebook, twitter, instagram, …
Social networks are also an inexhaustible source of information on current trends. But also face the needs of the market and the desires of the customers: see which groups are influential on Facebook; be attentive to events that gather, follow the publications of your friends. You can learn a lot about what you can offer others through this growing medium.